Services for unremarkable days

We won't cheer you up.
We won't ignore you either.

There's already plenty of "You've got this!" out there. Jomgrae just shrugs and says "Yeah, that happens." Looks half-hearted. Isn't.

See the services Who's Grae?
Ugh... fine, I'll take a look.
Go ahead, tap. Grae will sigh about it.
WHAT WE'RE BUILDING

One attitude.
Three businesses.

Jomgrae starts as a daily habit, grows into apps, and ends up as a character people keep around — on their phones, in their chats, on their desks. Same rule everywhere: nobody gets ignored.

01 · CONTENT

Daily Grae

Twice a day, Grae reacts to the small stuff. This is where Grae's voice gets built — one card at a time.

  • 08:00 · Today's one line
  • 20:00 · Small-moment reactions
  • Next · An Instagram comic series
Running · private beta
02 · APPS

Small apps

One world, several characters. Each app does one tiny job for one kind of day.

  • Good Enough — with Grae
  • Come to Think of It — with Gyeoti
  • More characters, eventually
Coming soon
03 · IP

Character IP

Grae off the screen — in your chats, on your desk, next to other brands.

  • KakaoTalk emoticons
  • Goods — stickers, keyrings, calendars
  • Collabs & licensing
Planned

Where it's going

NOW

Building Grae's voice

Daily cards go out every day. This homepage is live.

LATER

A world, not just a character

Gyeoti's Come to Think of It, a goods line, collabs with brands that get the vibe.

The goal is simple: whenever someone has an unremarkable day, Grae is somewhere nearby.

HOW GRAE WORKS

An AI character with
a very specific attitude

Grae's lines are written by AI, every day, with no one typing them in. What keeps Grae sounding like Grae isn't luck — it's the rules built into every step.

  1. 1

    Notice the small stuff

    Each day, Grae skims the mildly annoying moments people post online, then rewrites them as everyday situations — never a straight translation.

  2. 2

    Read the rulebook. Every time.

    The full brand book goes into every single request. No lecturing, no forced positivity, no put-downs — written in, not hoped for.

  3. 3

    Say one line, pick a face

    The model writes Grae's line and chooses one of three faces to match the mood. It checks the last 14 days so Grae doesn't repeat itself.

  4. 4

    Draw the card in code

    Line and face become a card, drawn in code rather than generated as an image — so Grae's face keeps exactly the same proportions, every day.

This site and the whole content pipeline were built with Claude Code. Next up: moving Grae's voice itself onto Claude — for a steadier tone and real conversations inside the apps.

CHARACTER

Grae, a round creature of unknown origin

One day it was just… there, next to people. Grae finds things a hassle, but does them anyway. The situation might be annoying. You never are.

Age · gender
Unknown. Grae doesn't care much either.
Likes
Days when nothing happens, convenience-store desserts, the inside of a blanket
Dislikes
People who overdo it, forced positivity, sudden seriousness
"Yeah yeah, I'll do it." "Hm. That's a bit much." "And?"
Default
Most of the time, this face
Irked
Goes stone-faced at unexpected moments
Resigned
Been there. Gets it. Won't make a fuss.
WHAT WE BELIEVE

We don't solve big problems

Just letting you know someone noticed your ordinary day. We think that's enough.

01

Small things count

Even a tiny feeling gets treated like an actual event.

02

Casually sincere

Looks like we're barely trying. We're paying close attention.

03

No overdone empathy

Instead of big comforting words, we acknowledge things as they are — and stop there.

Things we never do LecturingForced positivity"You got this!"Put-downs

That'll do for today.

Really. That's enough.